are diagnosed each year worldwide more than 2 million cases of melanoma and the number is steadily increasing (Source: WHO). In Italy the incidence is higher than the 12-13 cases per year per 100 thousand inhabitants. Predominantly affects people in the age group between 30 and 60, with a peak around 40-50. If diagnosed in time 90% of skin cancers could be cured. Prevention is fundamental and therefore becomes a priority. For this reason La Roche-Posay and ADOI (Association of Dermatologists Italian Hospital) conducted the campaign myskincheck, a project of public health dermatology, with the aim of raising awareness to the prevention of melanoma. Accompanied by an information campaign in the free screening for prevention education, not only during the summer months but also during the year. The project, which starts in May, is divided into three specific initiatives and complementary: the www.myskincheck.it website, where you can find useful advice for their health, insights on the theme of melanoma and tools to prepare for the visit to the dermatologist and the myskincheck tour with free tours at the most important Italian beaches during the months of June and July; and the involvement of hospitals that disclose in their waiting rooms the importance of prevention of melanoma through educational videos. Italy 2007 Ipsos data show that Italians do not even take a proper behavior in the sun, 61.1% of Italians sheet and 31.4% said they had never used a sunscreen. Among those, rather than protect themselves with sunscreen, 42% do so only for the first few days of sun exposure and then abandoning the important use. Security is crucial not only during the summer holidays, but also to return to the city and on all occasions of exposure to ultraviolet light. Unfortunately, this behavior appears to be rare among healthy Italians. Only 3.4%, in fact, it is protected in the mountains in winter and 2.8% during sports or outdoor activities last year.
Melanoma is an aggressive tumor of the skin that may occur on all areas of the body where melanocytes are present, then the skin, but mucous membranes, the meninges and the eye. It looks like a stain often asymmetrical with irregular edges, very dark and with a variable magnitude. "Everyone can develop melanoma, but there are factors that can increase the risk of an outbreak. Among these surely the presence of a familial predisposition (this is approximately 10% of cases of melanoma), the presence of a phenotype with very light complexion, with blonde hair / blue eyes and red / green, the presence of more than 50 nevi and congenital nevi. The percentage of occurrence of a melanoma in a preexisting mole ranges from 20 to 80%, "says Dr. Gian Marco Tomassini, national coordinator of the group ADOI melanoma.
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